Monday, April 23, 2018

I blame Madison Avenue for Trump

I am not against this sociological theorizing, as in this Slate.com article from Harvard lecturer, Yascha Mounk, but I have another more fun theory:

For eighty years, Madison Avenue, the home of advertising agencies, and the people who truly taught us how to consume, had, as one of their "themes," the promotion of a new product with the "typical" New Yorker "speaks his (or now her) mind."  You know the ads' theme:

A new product is to be introduced.  The person with the new product walks down the Manhattan street and pulls over some guy (I am stopping with the or gal equivalence for a moment, so please bear with me)...

As I say, the fellow walks down the street with the new product, preferably something to eat, and pulls over a guy.  The fellow with the product says, "Please try this product, sir."  And the other guy looks at it, and says, "Ya know, dis don't look so good."

"Please try it," the fellow with the product says.

"Okay," the guy says, "but I ain't gonna like it!"  And then he takes a bite.  "Mmm, not bad, not too bad....ya know?"  And then, another bite, "Hey, ya know sump's, dis tastes pretty good.  Yeah, really good."  Takes another bite.  "Hey, this stuff's good!  I love it!"

Then, the fellow with the product turns to the camera--YOU--and says, "Yes, there it is, my friends.  This fella would never lie.  He speaks his mind, and you should try this  (new product), too!"  Fade to black or really the next ad.

New Yawkahs always tell the truth.

Sure.

Except, there's the old joke about people from Jersey City, which people from Jersey City tell about each other:  

"Hey, ya know when a guy from Jersey City is lying?"  

When?, you may ask.

Answer:  The Jersey City person puts his left hand over his heart, and puts up his right hand up as if he is going to take the oath in a courtroom, and says, "'Sweah to God, I'm telling the truth!'

See?  Jersey City-ans know.  And so do New Yawkahs.

Yup.  That's my theory, folks.  I think we have to be somewhat kind to the rest of the nation, particularly those in the South. They think New Yawkahs speak their minds, and, therefore, must be telling the truth every time.  Poor rest of America.  Trained for decades by hardcore advertising in that way.  The truth is, it's hard to get over that training.  

However, "Traitor Trump" may be just the right illuminative example to re-train America in making assumptions such as "New Yorkers speak their minds"....